Interana is a self-service platform for “behavioural discovery and analysis” that is intended for use by business analysts. It was built, from the ground up, to analyse and exploit time-series data.
Interana is pretty much a unique product. While there are other products in this space that were built from the ground up to support time-series, these tend to be focused on particular use cases, for example process manufacturing. Indeed, we know of only one other general-purpose product and that is focused specifically on predictive analytics and we would not regard it as a competitor to Interana. Other tools in the market either don’t have time-series capabilities (Tableau et al), don’t support the sort of train of thought analyses that Interana offers (clickstream and mobile analytics) or are designed for IT specialists and developers (log analytics and so forth) rather than business users.
Author/s: Philip Howard